Effect of Financial Incentives on Breastfeeding: A Cluster Randomized Clinical Trial – Relton, Strong, Thomas et al 2017 JAMA
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Financial incentives may improve breastfeeding rates in areas with low baseline prevalence.
Offering a financial incentive to women in areas of England with breastfeeding rates below 40% compared with usual care resulted in a modest but statistically significant increase in breastfeeding prevalence at 6 to 8 weeks. This was measured using routinely collected data.
