Regulating the infant formula industry: What’s your ‘purity criteria’? Emma Pickett IBCLC.
“The world of ‘advertising’ is changing. This isn’t about the posters at the bus stop any more or the colourful pages in your magazine. At the more benign end of the spectrum, this is about the celebrity you follow posting photos with products made by a company who have given her money. This is also about the social media account that sounds a lot like a new mum struggling but perhaps she isn’t what she appears to be. This is about the sponsored posts that appear when you ask a question about breastfeeding and the emails that target you days later. You’ve just googled something about sore nipples (and you are desperate to breastfeed). Excellent. Future marketing will find a way to get to you.”