National Breastfeeding Strategy for New Zealand Aotearoa | Rautaki Whakamana Whāngote

Published by the Ministry of Health, December 2020

Effective action to protect, promote and support breastfeeding requires political commitment at the highest level, and government leadership and coordination (World Health Organization 2003; World Health Organization 2020). This includes purposeful and decisive public action through policies, programmes and legislation (McFadden et al 2015).

Certain building blocks must be in a place at a national level to lay the foundations for the actions and outcomes that follow. These building blocks are presented across two priority areas for government action.


Priority 1Whakaarotau 1

Improving equity and wellbeing for Māori


Priority 2Whakaarotau 2

Policies, guidelines, regulations and frameworks protect, promote and support breastfeeding and optimal infant feeding



McFadden A, Kenney-Muir N, Whitford H, et al. 2015. Breastfeeding: Policy Matters. Identifying strategies to effectively influence political commitment to breastfeeding: A review of six country case studies. London: The Save The Children Fund.

World Health Organization. 2020. Infant and young child feeding. Geneva: World Health Organization.

World Health Organization. 2003. Community-based strategies for breastfeeding promotion and support in developing countries. Geneva: World Health Organization.