A very good article from Baby Milk Action. Full article here
What to avoid:
- Messages that suggest that women can’t breastfeed because of stress or malnourishment are not helpful and feed commonly held misconceptions. Mothers need support, protection, encouragement and reassurance – this is far more likely to help them maintain breastfeeding or relactate.
- Calls for donations of breastmilk substitutes and bottles and teats can do more harm than good. Bottle feeding is a huge risk in emergency situations and is unsustainable. If supplies are needed they should be “purchased, distributed and used according to strict criteria.’*
- Baby foods industry claims that they have humanitarian motives. This is all part of a CSR marketing strategy that we call “the Business of Malnutrition.’’
